What you'll learn...

Hosting vs Distribution

In this module, you'll learn how to upload your episodes to a hosting platform in order to make them instantly available on Apple Podcasts, Spotify and more.

Episode Titles & Show Notes

Struggling to decide on a title for your episode, or to write show notes? This module will take you through it step-by-step so you are able to move forward with getting your show out.

Social Media

Your show is out there – but how do you let people know about it? This module will outline a simple yet effective social media strategy to help you grow your listener base.


What will you learn on Podcast To Platform #5 - Distribution & Social Media


  1. Podcast hosting via Acast: This will cover how to launch your podcast on Acast, the most popular podcast hosting platform. Plus, explaining the difference between podcast hosting platforms & directories.
  2. How to distribute your podcast: There are multiple different directories where people listen to podcasts, including Apple Podcasts, Spotify, Google, etc. This section will cover how to get your podcast available everywhere.
  3. Uploading your first episode: This covers everything you need to upload your first podcast episodes, including the correct file format, ideas for episode titles & how to write show notes.
  4. Promoting your show on social media: Time to get social! This module is all about the most impactful, time-efficient ways to use social media to promote your podcast episodes on social media, including best practice; how to pick your primary medium; and how to create 'audiograms'. 
  5. Other ways to promote your podcast: This lecture will cover getting your first podcast reviews, cross-promotion (podcasters promoting each other's shows), and pitching your podcast to broadcasters.

Course materials


  • Access to the Podcast To Platform course area
  • Exclusive digital resources, including downloadable PDF course booklets
  • Video tutorials with full transcript
  • Practical demos with screen recordings
  • Further resources

After completing the Podcast To Platform #5 - Distribution & Social Media course, you'll be able to...


  • Define your unique show niche and brand identity
  • Create high-quality audio content confidently and efficiently
  • Invite fellow experts and industry leaders to speak on your platform
  • Promote your podcast on social media to reach a wider audience
  • Use podcasting to become a known voice within your industry



Choose a Pricing Option

"Having access to your expertise and being able to chat to other like-minded people going through the same journey feels like a community in the making!"

– Alexis Forsyth, a student on the November 2021 course.

Are you ready to launch your podcast?


Podcast To Platform is the course from internationally-published author and host of the Alonement podcast, Francesca Specter.

This is a five-module curriculum that empowers you to launch your own interview-based show.

It's led by a teacher who understands the specific challenges you face when approaching 'DIY' podcasting from a non-technical background. The Podcast To Platform method is based around overcoming obstacles and maximising your strengths – to get your show off the ground, and let your unique voice be heard.

Course format: This comprehensive, five-module course covers everything you need to know to launch your own podcast.

Purchase options: The full course is available to buy for £145 + VAT. You can also purchase modules individually for £35 + VAT each.

Looking for 1 on 1 podcast coaching? You can book a session with Francesca here.

About Francesca Specter


I'm the host and creator of the Alonement podcast, the hit show that inspired my debut non-fiction book, Alonement: How To Be Alone & Absolutely Own It.

Having worked for over a decade in journalism (British Vogue, Metro, Daily Express, Healthy), I launched my podcast, Alonement, in 2019. Through hosting the show, I attracted the attention of an editor at Quercus – and, after negotiating a publishing deal, I left my full-time role as deputy editor of Yahoo Lifestyle in order to run my platform.

Two years later, I'm committed to helping like-minded journalists, writers & creatives establish their individual niches through podcasting. I'm a firm believer in this medium to establish your voice, and create a wider network and community around your platform – all while evolving your thinking and keeping your process fresh.