Naming Your Show


The name you choose for your podcast is key. It might sound like an impossible decision, but this course will outline the common pitfalls, provide examples of the best names in the past and steer you towards making that all-important choice.

Creating Your Visual Identity


From getting the basics right – like brand colours and episode format – to creating a visually-stunning artwork square, this course will guide you through the branding process.

Defining Your Audience


Knowing your audience is where building a strong brand all begins. This course will help you define your key podcast listener, including asking the right questions about where, why and how they consume your show.

What will you learn on Podcast To Platform #1 Branding Basics?


In this module, we'll learn how to nail down your podcast concept and format, determine your audience and get the basic branding stuff right – name, artwork, brand colours.

  1. Naming your podcast: We will work together to choose a unique, catchy name for your show that defines its contents and appeals to listeners.
  2. Defining your listener: You'll identify your primary listener, and build a clearer picture of the characteristics that define them e.g. age, gender, lifestyle.
  3. Nailing down your concept: The best ideas are succinctly summarised. We'll narrow down your podcast concept to explain its central premise, in a sentence or two – plus, we will define its key purpose.
  4. Creating a podcast colour scheme: This lecture will explain how to select your podcast colours using your mood board; how to make sure they're kept consistent across your brand; and how to set them as defaults on Canva.
  5. Making your cover artwork: This lecture will take you through how to create your podcast cover artwork via Canva; or, alternatively, how to outsource cheaply and efficiently with clear instructions.

Course materials - what's included?

  • Access to the Podcast To Platform course area, providing an easy-to-navigation, single location for every lecture and course asset.
  • Exclusive digital resources, including downloadable PDF course booklets, exercises & cheat sheets
  • Video tutorials from Francesca to accompany the written and visual course assets, complete with subtitles.
  • Practical, real-time demos with screen recordings


After completing the Podcast To Platform #1 Branding Basics course, you'll be able to...

  • Define your unique show niche and brand identity
  • Build a comprehensive picture of your target listener
  • Choose a name for your show that will stand the test of time
  • Create distinctive cover art
  • Describe your show in a single sentence tagline

Choose a Pricing Option

Are you ready to launch your podcast?


Podcast To Platform is the course from internationally-published author and host of the Alonement podcast, Francesca Specter.

This is a five-module curriculum that empowers you to launch your own interview-based show.

It's led by a teacher who understands the specific challenges you face when approaching 'DIY' podcasting from a non-technical background. The Podcast To Platform method is based around overcoming obstacles and maximising your strengths – to get your show off the ground, and let your unique voice be heard.

Course format: This comprehensive, five-module course covers everything you need to know to launch your own podcast.

Purchase options: The full course is available to buy for £145 + VAT. You can also purchase modules individually for £35 + VAT each.

Looking for 1 on 1 podcast coaching? You can book a session with Francesca here.

"Having access to your expertise and being able to chat to other like-minded people going through the same journey feels like a community in the making!"

– Alexis Forsyth, a student on the November 2021 course.

About Francesca Specter


I'm the host and creator of the Alonement podcast, the hit show that inspired my debut non-fiction book, Alonement: How To Be Alone & Absolutely Own It.

Having worked for over a decade in journalism (British Vogue, Metro, Daily Express, Healthy), I launched my podcast, Alonement, in 2019. Through hosting the show, I attracted the attention of an editor at Quercus – and, after negotiating a publishing deal, I left my full-time role as deputy editor of Yahoo Lifestyle in order to run my platform.

Two years later, I'm committed to helping like-minded journalists, writers & creatives establish their individual niches through podcasting. I'm a firm believer in this medium to establish your voice, and create a wider network and community around your platform – all while evolving your thinking and keeping your process fresh.